Crown Ribbon was formed around a desire to disrupt the performance-horse industry through the use of blockchain technology. Hifi, a decentralized lending protocol, and Chad Beus a 30-year veteran of the horse industry are the forces behind this unique initiative to make horse ownership accessible to the masses.
Hifi Finance is a fixed-rate, fixed-term lending platform built on the Ethereum blockchain. Designed to empower users to lend and borrow against crypto assets without any surprises, the Hifi ecosystem continues to expand with partnerships and projects to provide new opportunities for driving usage and TVL.
Chad is the founder of multiple successful ventures in the horse industry. He founded and oversees Pink Buckle, Ruby Buckle, and The Breeders Halter Futurity. He brings his expertise and business savvy to make horse ownership more attainable through Crown Ribbon
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