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The Crown Ribbon Story

Crown Ribbon was formed around a desire to disrupt the performance horse industry through the use of innovative financial and technological solutions. Hifi, a financial software developer, and Chad Beus, a 30-year veteran of the horse industry are the forces behind this unique initiative to make the horse industry accessible to the masses.

“For many racers, their horse is their most valuable possession, more valuable than their home and vehicles. Tapping into that value through traditional means isn’t an option. Even for the best racing operations, traditional financial institutions lack the experience to work with these non-standard assets. With Crown Ribbon that all changes!"

- Doug Leonard, CEO of Hifi

About Hifi

Hifi Finance builds forward looking software solutions for financial products. Designed to empower users and unlock innovative assets, the Hifi ecosystem continues to expand through partnerships and projects.

About Chad

Chad is the founder of multiple successful ventures in the horse industry. He founded and oversees Pink Buckle, Ruby Buckle, and The Breeders Halter Futurity. He brings his expertise and business savvy to make horse ownership more attainable through Crown Ribbon

“We were impressed with Hifi, their team, expertise, and passion to use technology to change the world in a positive way. We were eager to partner with the Hifi team to welcome newcomers into the performance horse economy.”

- Chad Beus, Managing Director of Crown Ribbon

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